Web Design Third Edition
Practice Test
Chapter 7
INSTRUCTIONS:
Answer each question below. Enter your name and click the 'Grade Test' button to receive a graded study guide. You will not get a grade until all questions are answered.
1.
The first phase in prepublishing testing is ____.
A:
group testing
B:
self-testing
C:
benchmarking
D:
usability testing
2.
A(n) ____ facilitates the exchange of banner ads among members.
A:
online advertising network
B:
banner exchange site
C:
affiliate program
D:
exchange link program
3.
A(n) ____ is a business that manages affiliate programs by helping to establish the relationship between advisers and publishers.
A:
affiliate management network
B:
search tool submission
C:
Web hosting service
D:
online advertising network
4.
A ____ is an individual visitor to a site.
A:
tracker
B:
tag
C:
repeat visitor
D:
unique visitor
5.
A(n) ____ is a software program that provides a user interface for transferring files using the FTP protocol.
A:
Web host
B:
URL
C:
FTP client
D:
FTP server
6.
An unsolicited e-mail advertising is called ____.
A:
banner
B:
spam
C:
pop-up
D:
benchmark
7.
A(n) ____ is a link that no longer works.
A:
dead-end link
B:
hot link
C:
broken link
D:
orphan link
8.
A ____ is a horizontal rectangular Web page advertisement that links to the advertiser's Web site.
A:
hotspot ad
B:
sidebar ad
C:
banner ad
D:
floating exchange
9.
Inexpensive techniques used to promote your published Web site include ____.
A:
word of mouth
B:
free link exchanges
C:
manual search engine submission
D:
all of the above
10.
A ____ is a unique visitor who visits your site more than one time during a specific time period.
A:
repeat visitor
B:
unique visitor
C:
metric visitor
D:
page tagging visitor
11.
File servers that are open to anyone and called ____ servers.
A:
freeware
B:
client
C:
ISP
D:
anonymous
12.
When a message recipient formally agrees to receive e-mail advertising, this is called ____ e-mail advertising
A:
plug-in
B:
spam
C:
opt-in
D:
approved
13.
____ computing involves a Web browser requesting services from a server.
A:
Host/client
B:
Script/host
C:
Browser/service
D:
Client/server
14.
When a banner ad is a vertical rectangle, it is called a ____.
A:
tower ad
B:
floating ad
C:
vertical ad
D:
sidebar ad
15.
A(n) ____ is a business that registers Web sites with multiple search tools for you.
A:
network hosting service
B:
search tool submission service
C:
Web tools service
D:
affiliate management network
16.
The ____ measurement is used to determine page popularity.
A:
tracking cookie
B:
page views
C:
page tagging
D:
click rate
17.
Before using an FTP client, you must have ____.
A:
your assigned username and password
B:
the name of the remote computer
C:
the URL of the remote computer
D:
all of the above
18.
Which of the following can entice visitors to revisit your Web site to learn about new products, services, upcoming events, or take advantage of special promotions?
A:
E-mail newsletter
B:
System exchange flyer
C:
Advertising network group
D:
All of the above
19.
Server-side functions refer to those actions happening on the remote server, such as ____.
A:
executing scripts
B:
requesting services
C:
requesting a Web page
D:
all of the above
20.
A ____ ad opens in its own window on top of the page a visitor is currently viewing.
A:
pop-up
B:
pop-over
C:
pop-on
D:
banner
Enter your name and click the 'Grade Test' button.